Ryan Hooks
Founder of Proto™ — the biomarker operating system powering Huxley, and the secure vault for your personal health records. 67+ SKUs, 160-clinic pipeline, 2 patents pending. Previously built Plant Vision™ (€2M Dutch Top Sector grant, Syngenta + Wageningen) and Rype™ (thermal AI). $3.2M raised across multiple projects in agtech and AI, shipped in 40 countries. Own operator. Hooks + Gebhardt lineage. Madison, WI.
PRIMARY SIGNAL: LIPID CLUSTER — ApoB / LDL-P / TG. ACTIVE PROTOCOL.
Proto isn't health tech. Proto is permissioned human optimization infrastructure.
Encrypted biomarker identity. Universal menu sort. The P Button — one tap to personalize any restaurant, bar, gym, dispensary, sauna, or store against your panel. Function Health is diagnostics infrastructure. Proto is lifestyle infrastructure. Apple Health stores data; Proto activates it. The user holds the keys — Proto never sees raw biomarker values in the clear.
Real Data, Honestly Tracked
Selected Work · 2007 → 2024
Founder · TypeLabs.ai + Proto™ / Huxley
Shipping TypeLabs (AI design tooling) and Proto™ — biomarker OS + secure vault for personal health records, powering Huxley. 67+ SKUs, 160-clinic pipeline, patent pending. Seed deck: $500K at $10M cap.
LAST YEAR
Sales · Eudēmonia Summit
Ran sales for the longevity / optimization conference ecosystem leading into Eudēmonia Summit 2025 (Nov 13–16, West Palm Beach). Brought the Sauna Meister frame to a new audience; field-tested Proto™ protocols on operators.
CEO · Rype™
Thermal AI for perishable items — patent APP# 63/226,016. Cold-chain + agtech, $250K raised by co-founder Isabel.
Founder · Plant Vision™
Plant Vision™. €2M Dutch Top Sector grant with Syngenta + NPEC at Wageningen's €22M NPEC facility. Now feeds Huxley.
StartLife · Wageningen UR
Founder cohort at one of the world's top agriculture universities. Seeded Plant Vision™, built network that powered €2M Dutch grant.
Avbl · Founder
Network of 8,500+ creatives across 40 countries. Creative-ops platform, marketplace for production talent.
Director / Compositor · Vice
Johnnie Walker spots (6 × 20s), documentary cuts, Anthem Magazine interviews (Goodall, Gondry, Abramović, Kikuchi, Sundance '12 recap, Lance Black, Halilaj/Lacej/Marston).
Coldplay · Viva La Vida
Compositing on the Hype Williams cut. One of the first broadcast jobs post-SCAD.
BFA Motion Graphics · SCAD
Savannah College of Art & Design. Root of all motion, editorial, and systems work that followed.
"Mobilize. Bind. Recover. Every phase is non-negotiable."
Curated Midwest sauna locations · supplement stack · rotating weekly protocols. →
sauna.globalproto.com
“Plant Vision / WeGrow — worked very well together, lean and mean, 3 from our team, 2 from WeGrow. We performed on par with top 5 teams, achieving $75/sqm vs. Microsoft's $72/sqm. Approved for the 2M euro Dutch Top Sector grant continuing with Syngenta, Hoogendoorn.”
“October 16th — 2 months after I showed them our augmented technology in August, 2018 with Prime Minister of China. One foot in Amsterdam, one in Silicon Valley — many have said we are 2–3 years ahead of the curve.”
“Reimagining the global food / medicine supply chain will be more dramatic than any of the previous industrial revolutions combined.”
Hooks
The Hooks line — operators, designers, builders. The name runs through to Ryan: founder, biomarker operator, Sauna Meister.
"Set your hook. Hold the line."
Gebhardts
From Gebhard, Count of Lahngau (c. 860–910) and St. Gebhard of Constance (979–995), through medieval Bavaria to the Henkels-German immigrant line, to Bernard & Frances in Iowa, to five brothers — Chico, Arthur, Ervin, Zeno, Col. Harold John, USAF (Purple Heart, WWII/Korea/Vietnam).
Zeno E. Gebhart · b. 23 Jun 1912 · d. 14 Feb 1985 · Dyersville, IA. Wife: Viola M. Wieneke. Buried Mt. Olivet, Key West, Dubuque County.
"Geb + hart — a brave gift."
PRESS · PARTNERSHIPS · PILOT INQUIRIES
We live forever. We travel 640 million habitable planets. The next two decades, we prepare.
Ryan Hooks is the operator. Proto™ is the stack. Huxley is the interface. The body is the spacecraft. Madison, Wisconsin is the launchpad — two rivers, one body, one horizon.